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MARY ALLEN

I coach entrepreneurs, business leaders, & progressive individuals who desire wild success in their businesses or careers, while simultaneously enjoying an incredibly fulfilling and well balanced life
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LIVE OPEN CALL:
Friday, Apr. 2nd, 2010

Call in to ask any question you may have in personal or professional development. It is easy, call 1.712.432.3900 at
9a PST | 12 noon EST |
5p London, April 2nd, 2010
Email us for your access code: Coaches @ CoachingCircles.com
(no spaces)
via phone
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Stand Up for Your Life by Cheryl Richardson

SPEECH: Cheryl teaches you that there are several steps that will lead you to a life of meaning and purpose.
$7.66
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Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It By D'Alessandro, Michelle Owens

BOOK: ""A refreshing message ... from someone who has fought many corporate wars." <~ The New York Times
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The Brand Called You  by Tom Peters via Fast Company
It's a new brand world.

That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...

You're branded, branded, branded, branded.

It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It's that simple -- and that hard. And that inescapable. Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
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Get Your Career in Site  by Gina Imperato via Fast Company
No, this isn't another article about how to post your resume on the Web! It's a practical guide to using the Web to answer the real questions: What kind of work do you want to do? What kind of company do you want to work for?
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What is Personal Branding? from Wikipedia
According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you.
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“What Should I Do With My Life?” 
by Po Bronson via Fast Company
The real meaning of success -- and how to find it. free
“Letting Go to Get Ahead” By ROBERT W. GUNN and BETSY RASKIN GULLICKSON
The delegation of power is a dance... free
“Being Present at Your Own Life” By Robert Gunn and Betsy Gullickson
Recognizing that the distractions that can keep managers out of "the zone" are habits of thought leads to the kind of patience that enhances productivity. free
“Brand Inside:Brand Outside” by Tom Peters
“Branding is ultimately … about passion … what you care about. It’s about what’s inside—what’s inside you..." free
“For the Sake of What?” By Richard J. Leider
From the Inventure Group's "On Purpose Journal"
Purpose. A hard word to define, perhaps; yet we're born with it. It may not have a name or a face. We may not see it as purpose. But it is there.  free

SmartMoney Magazine

MAGAZINE: Practical and imaginative ideas for investing. "This magazine kept me from losing it all" D.L., top model in the 80's.
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The Economist Magazine

MAGAZINE: "The best way and quickest way to stay on top of world news." ~ Janice, CEO Coaching Circles
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Fast Company

MAGAZINE: Smart attitudes and information for entrepreneurs and business professionals. "My 2 favorite magazines: Fast Company & Economist - hands down" ~ Janice, CEO Coaching Circles
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